Chictopia (Beijing) Clothing Ltd. was founded on 26 September 2012, it is a company that combines design, production and marketing for the administration of the brand Chictopia. Ever since the establishment of the brand in 2008 by the designer Christine Lau, the company has continuously grown and received focus from the media. In an effort to allow Chictopia to progress in a more wholesome and stable environment, Chictopia (Beijing) Clothing Ltd. was born under the brand licensing of Christine Lau.
As one of the most watched independent fashion designer brands, Chictopia not only provides a consistent, creative aesthetic proposal but moreover provides a new women’s ideal that promotes a self-centered, relaxed and entertaining lifestyle.
Due to the designer Christine Lau’s background in textile design and her pursuit of perfectionism in regards to materials, Chictopia guarantees only to use natural fibres such as cotton, wool and silk. All of the prints come from Christine’s own original designs, and range from teapots, porcelain dolls, animals, insects and flower pots to all sorts of bold and quirky motifs, these original prints are a large part of Chictopia’s brand identity. Christine Lau has constantly attempted bold, innovative ideas with the fabric technology. Digital printing, laser cutting, composite coating, embroidery and embossing will always appear in its most avant-garde form in her designs. Chictopia does not get lost in the constant pursue for new ideas, at the same time the brand is highly demanding of even the insignificant details. In Chictopia, even linings and stuffing are all made of natural materials, such intimate care in luxury fashion labels are still very rare.
Each season of design in Chictopia possesses a complete story, with its silhouette bold and assertive, pacing between that of a mature girl and an adorable woman. A rebellious soul hides beneath the feminine aesthetics. The mix of saturated colours with a nostalgic style allows for a refreshing aesthetic, humor within elegance, perseverance of individuality can be seen beneath the art and literary nature of the brand. Denouncing uniformity and blind following, the brand highlights the self and allows for personality to show through.
It is Chictopia’s unique style that makes it highly sought after in the fashion industry, celebrities such as Bingbing Fan, Jingchu Zhang, Shishi Liu, Jie Dong, BaiheBai, Xiaolu Li to Kelly Chen, Angelababy and Charlene Choi are all loyal fans of Chictopia’s designs. Christine Lau received the ELLE 2012 independent designer of the year award, and is the first Chinese designer to have her design adorn the cover of the Chinese Vogue magazine. Chictopia is also the first Chinese independent designer’s label to enter Lane Crawford. Chictopia is the embodiment of new Chinese design and represents a new generation of Chinese independent designers under the pursuit of innovation and quality.
Since its commencement, Chictopia has been growing more and more mature. The cooperation with Asia’s leading specialty store Lane Crawford began in 2013, which allowed Chictopia to successfully stock in stores in Hong Kong, Beijing, Shanghai, Chengdu and more, where involvements in the export business began. With this, the brand image and reputation was greatly enhanced. In addition to maintaining contracts with buyer shops, Chictopia started to open direct retail stores in different cities, resulting in a more extensive and professional expansion.