Edgy, urban and bursting of the fabric page with loud, graphic prints, cartoon catch phrases and clownishly bright colours and magic eye patterns, Jeremy Scott for Adidas has created a range for the most fearless of sartorial sportswear aficionados.

Combining his own brand motto of ‘those of too weird to live too rare to die’, with heritage sports brand Adidas’ iconic activewear shapes and styles, the result is a revolutionary line of fashion forward, ultra-modern clothing and footwear for men and women that doesn’t just make sportswear fashionable, it makes it outrageous.