Img333555532In 1997 Manish Arora launched his own label “Manish Arora” and started retailing in India.[3] Three years later, Manish participated in the first-ever India Fashion Week held in New Delhi and represented India at the Hong Kong Fashion Week.

Arora launched his second label, “Fish Fry”, in 2001.[4] This colorful, sportswear-styled line was created in association with the athletic apparel manufacturer Reebok.[5] During 2002 Manish opened his first flagship store, Manish Arora Fish Fry, in New Delhi and in the following year opened a second store in Mumbai. Another successful showing at India Fashion Week (2003) led to a stocking deal with the fashion house Maria Luisa (Paris) and the beginning of a successful export business.

 

 

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