Founded in 2009 by innovative designer and DJ Massimo Giorgetti in partnership with the Paolini Group, MSGM is a unique brand that blurs the line between fashion, music and contemporary art, with a nod to indie styling.
Strong ability in captivating trends and a young and motivated team are the winning cards of MSGM whose first moves began in a particular moment in history.
It’s a simple mix of continuous new inputs alongside with the state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to web world. The outcome: a Kaleidoscope world made of colours, shapes and lines capable of inexorably catching the public interest and attention and acknowledging MSGM as one the most intriguing brand of the moment.
By choosing MSGM clothes people know they express themselves at the best of their freedom, with a touch of a personal creativity altogether.
Since its first collection, the Spring Summer 2010,
MSGM strikes the press the buyers and the public with a great success. “Vogue talents” appoints the brand as one of the best emerging collections and it is finalist to the “Who’s on next” contest edition for new fashion talents. The best Italian and international boutiques invest in the brand: Antonia in Milan, Eleonora and Gente in Rome, Base Blu in Varese and Luisa Via Roma in Florence. More over Matches and Browns in London, Lane Crawford in Asia, alongside with Joyce in Hong Kong and Harvey Nichols. And this is only the beginning. Today and in such a short time MSGM collections are distributed in over 280 stores in Italy and abroad. To name a few: Harvey Nichols – London, Istanbul, Dubai, Joseph and Matches – London, 10 Corso Como – Seoul, Spiga 2 and Antonia – Milan, Luisa Via Roma – Florence, Folli Follie – Brescia, Mantua, Verona, Tessabit – Como, Eleonora and White Gallery – Rome.